Types of Facebook Lookalike Audiences. A variety of specialized Lookalike Audiences focus on helping marketers accomplish different marketing goals.

Value-based Lookalikes: Include a customer value file when creating a Custom Audience to seed a Lookalike Audience that resembles your very best customers, based on previous or predicted spend.

International Lookalikes: Lookalike Audiences can target similar people in any country, or worldwide. This may help companies expand across international borders.

Multi-country Lookalikes: Expand the potential pool of people who can see your ad with by targeting multiple countries, an entire region, or a free trade area. This can optimize ad spend by distributing your budget to the countries where it will work most effectively.