Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • His company’s brand name
  • His company logo
  • Background music
  • A direct call-to-action (CTA)

The correct answer is:

A direct call-to-action (CTA)


Qualities of CTA overlays:

Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
Can increase viewer engagement and add an interesting element to your ads
Display regardless of whether your video is triggered through an ad or an organic (unpaid) view — because they’re associated with the video, not the ad
Read more here:

Course: AdWords Video Certification
Topic: Optimize your video campaign for success