Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • His company’s brand name
  • His company logo
  • Background music
  • A direct call-to-action (CTA)

The correct answer is:

  • A direct call-to-action (CTA)

Qualities of CTA overlays:

  • Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
  • Can increase viewer engagement and add an interesting element to your ads
  • Display regardless of whether your video is triggered through an ad or an organic (unpaid) view — because they’re associated with the video, not the ad

Read more here:

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  • Course: AdWords Video Certification
  • Topic: Optimize your video campaign for success