Intergalactic Teleportation Inc uses AdWords to generate leads for their sales team. Leads are tracked by Conversion Tracking via a Contact Sales form. The sales team converts 10% of leads into deals. For each deal, an additional 15% of business is gained from word-of-mouth. Which formula best describes value-per-conversion?

  • (Average deal value) * (10%) / (115%)
  • (Average deal value) * (10%) * (15%)
  • (Average deal value) * (10%) * (115%)
  • (Average deal value) * (0.15)

The correct answer is:

  • (Average deal value) * (10%) * (115%)

You can read more here: https://support.google.com/partners/answer/2796446?hl=en