Which two metrics below would be the best KPIs for measuring the performance of an e-commerce business?

  • Bounce rate and average session duration
  • Pageviews and revenue
  • Pageviews and bounce rate
  • Revenue and average order value

The Correct Answer is:

  •  Revenue and average order value

 Explanation: The following KPIs (Key Performance Indicators) are commonly used by business in your industry:

  • ROI YoY (Return on investment, year over year)
  • CPA YoY (Cost per acquisition, year over year)
  • ROAS YoY (Return on advertising spend, year over year)
  • Average transaction value growth YoY
  • Revenue per product / route / hotel

You can read more here: https://support.google.com/analytics/answer/6155521?hl=en