Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data?

  • Watch time report
  • Likes and dislikes report
  • Engagement report
  • Audience retention report

The correct answer is:

  • Engagement report


Engagement report: From comments to likes to sharing patterns, scour the many engagement reports to get a good read on how your viewers are interacting with your content.
Use these reports to:

Optimize interactive elements
Test different calls-to-action to see what drives stronger CTRs
Uncover how many times your content has been shared
View how you’ve gained and lost subscribers across different content, locations, and dates

Read more here:

Course: AdWords Video Certification
Topic: The value of Google’s video advertising