Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like “wine glasses” and “drinking glasses.” Which might you add as negative keywords to prevent your ads from showing on such searches?

  • “prescription” and “glasses”
  • “drinking” and “glasses”
  • “wine” and “drinking”
  • “glasses” and “wine”

The Correct answer is

  • “wine” and “drinking”

Explanation: A type of keyword that prevents your ad from being triggered by a certain word or phrase. It tells Google not to show your ad to anyone who is searching for that phrase.

Negative keywords are an important part of every campaign because they help make sure that your ads appear only to people looking for what you offer. This added level of control can help you increase your clickthrough rate (CTR), reduce your average cost-per-click (CPC), and increase your ROI.

Read more here: https://support.google.com/adwords/answer/105671?hl=en