Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon. What should Ryan do to get more traffic for his products?

  • A) Increase the maximum cost-per-click (max. CPC) for all product groups
  • B) Lower the maximum cost-per-click (max. CPC) for all product groups
  • C) Remove underperforming items from the inventory
  • D) Increase the budget cap of the campaign

The correct answer is:

  • D) Increase the budget cap of the campaign