Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?

  • Increase the number of keywords in each ad group
  • Increase her maximum cost-per-click (max. CPC) bid
  • Use the Shopping ad format
  • Add the location extension to her ad

The correct answer is:

Use the Shopping ad format

Explanation: As a merchant, you can increase the quality of your leads by featuring product information directly in your ads to help shoppers make informed purchase decisions. This makes shoppers more likely to complete a purchase on your site.

Read more here: https://support.google.com/adwords/answer/2454022?hl=en