Which of the following is the most important question that you should be asking yourself to fully understand the awareness stage for your buyer?

  • When buyers investigate your company’s offering, what do they like about it, compared to alternatives?
  • How are buyers aware of potential solutions to their challenges?
  • What concerns do buyers have with your product or service?
  • How do buyers educate themselves on their goals?

correct answer:

  • When buyers investigate your company’s offering, what do they like about it, compared to alternatives