Peter has finished subdividing the product groups into one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining “everything else in all products” product group?

  • A) bid of zero
  • B) A bid that’s the average of the subdivisions
  • C) Continue subdividing until there are no products in this group
  • D) A bid lower than the subdivisions

The correct answer is:

  • A) bid of zero