Your business objective is to maximize the number of sales through your website. Which of following metrics would most directly help you measure performance against this objective?

  • Pages / Visit
  • Page Value
  • E-commerce conversion rate
  • Bounce rate

The Correct Answer is:

  •  E-commerce conversion rate

 Explanation: E-commerce conversion rate metrics would most directly help you measure performance against the objective of maximizing the number of sales through your website.

You can read more here: https://support.google.com/analytics/answer/6014872?hl=en