Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

  • A creator video in which the brand’s message is integrated or shared via a “shout out”
  • An integrated approach in which the brand collaborates with multiple creators to weave in the brand story
  • A one-off video in which the brand is highlighted
  • A series of brand videos in which the creator is mentioned throughout

The correct answer is:

A creator video in which the brand’s message is integrated or shared via a “shout out”

Explanation: Creators are deeply connected to audiences who don’t necessarily consume traditional media. A branded collaboration can help you reach this influential group. Creators weave your product into videos they’d be making anyway. This light touch, shout-out-to-your-brand approach is cost-effective and doesn’t put a drain on advertiser resources or require too much creative or brand oversight.
Read more here: https://www.thinkwithgoogle.com/features/youtube-playbook/topic/partnering-with-creators/