John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

  • Similar audiences
  • Demographic targeting
  • Gmail ads
  • In-market audiences

The correct answer is:

Demographic targeting

Explanation: With demographic targeting in AdWords, you can reach a specific set of potential customers who are likely to be within a particular age range, gender, parental status, or household income.
Read more here: https://support.google.com/adwords/answer/2580383