James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)Q

  • How many liked the ad
  • How many people saw the ad
  • How many people sign up for lessons after seeing the ad
  • Which age group and gender is more likely to sign up for a course after seeing the ad

The correct answers are:

  • How many people saw the ad
  • How many people sign up for lessons after seeing the ad

Explanation: How many people saw the ad, it can be analyzed under view-through conversion metric. This metrics is enabled only if you have implemented conversion tracking code. No. of sign-up is treated as a number of conversions.

Read more here: https://support.google.com/adwords/answer/6270625