iOS app conversion tracking cannot be set up using:

  • A) Server-to-server (S2S)
  • B) Codeless conversion tracking
  • C) Install confirmation feedback
  • D) SDK

The correct answer is:

  • B) Codeless conversion tracking

Explanation: iOS app conversion tracking is available for AdMob and YouTube, but not supported on mobile search or mobile display. Unlike conversion tracking for Android, where Google offers a codeless alternative, iOS requires either installing a tracking code through the SDK or setting up a server-to-server conversion feed. You can track 2 types of conversions for iOS mobile apps: app downloads and in-app conversions.

Read more here: https://support.google.com/partners/answer/6209179?hl=en