If you wanted to track what search terms customers used to find products on your website, what would you set up?

  • Data Import
  • Enhanced Ecommerce
  • Search filters
  • Site Search

The correct answer is:

  • Site Search

Explanation: Site Search lets you understand the extent to which users took advantage of your site’s search function, which searches terms they entered, and how effectively the search results created deeper engagement with your site.

Read more here: https://support.google.com/analytics/answer/1012264