If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?
- Sales and purchase intent lift
- Clicks, calls, and sign-ups
- View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
- Views, impressions, unique users, awareness lift, and ad recall lift
The correct answer is:
- View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
Explanation: Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.
Consideration:
View-through rate
Watch time
Favorability lift
Consideration lift
Brand interest lift
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Open>> https://academy.exceedlms.com
Course: AdWords Video Certification
Topic: Find the right video solutions & metrics
