If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

  • Sales and purchase intent lift
  • Clicks, calls, and sign-ups
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift

The correct answer is:

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Explanation: Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.

Consideration:

View-through rate
Watch time
Favorability lift
Consideration lift
Brand interest lift
Read more here:

Open>> https://academy.exceedlms.com
Course: AdWords Video Certification
Topic: Find the right video solutions & metrics