If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  • A) Target cost-per-acquisition (target CPA) bidding
  • B) Maximum cost-per-click (max. CPC) bidding
  • C) Enhanced cost-per-click (ECPC) bidding
  • D) Maximum cost-per-acquisition (max. CPA) bidding

The correct answer is:

  • B) Maximum cost-per-click (max. CPC) bidding