How Many Targeting Strategies Does Facebook Provide?

A. 5

B. 3

C. 7

D. 4

E. 6

correct answer:

B. 3


Facebook provides three distinct targeting strategies for marketers.

Core Audiences: Target ads using Facebook data.
Custom Audiences: Use data from your CMS, website, mobile app, or other sources to target Facebook ads to people you already know.
Lookalike Audiences: Surface new audiences by combining Custom Audiences with Facebook targeting.