How does Google Analytics credit a channel that contributes to a conversion prior to a transaction?

  • Assisted conversion
  • Primary conversion
  • Last-click attribution
  • Second-to-last-click attribution

The correct answer is:

  • Assisted conversion

Explanation: Assist interaction is any interaction that is on the conversion path but is not the last interaction. If a channel appears anywhere—except as the final interaction—on a conversion path, it is considered an assist for that conversion. The higher these numbers, the more important the assist role of the channel.

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