How can an advertiser set up AdWords conversion tracking for a TrueView in-stream ad campaign?

  • A) By using YouTube Analytics
  • B) By using Google Analytics
  • C) You can’t measure conversions with the in-stream format
  • D) By creating an AdWords conversion tracking code

The correct answer is:

  • D) By creating an AdWords conversion tracking code

Explanation: You can use AdWords conversion tracking to track the number of people who click on a video ad and ultimately perform the desired conversion action. Since video advertising doesn’t always drive immediate conversions, we recommend that you look at view-through conversion data, which shows the number of online conversions that happened within 30 days after a viewer saw, but did not click, your video ad.

Read more here: https://support.google.com/adwords/answer/2456138?hl=en