Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

  • Customize the app for each format (phone, tablet, computer)
  • Add some large, memory-intensive graphics
  • Set up custom deep links
  • Use the bid strategy “Maximize engagement”

The correct answer is:

  • Set up custom deep links

Explanation: For your destination URL in-app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. Tracking parameters are allowed for these links.

Read more here: https://support.google.com/adwords/answer/6046977?hl=en