Enrichment data about your leads will help you understand their context and personalize the sales experience accordingly. What are the two enrichment data categories?

  • The buyer’s budget and the buyer’s timeline
  • The buyer’s interests and the buyer’s demographics
  • The buyer’s competitors and what the buyer is currently using as a solution
  • The buyer’s common connections and the buyer’s current solution

correct answer:

  • The buyer’s interests and the buyer’s demographics