Dustin wants to write a great text ad that will get people’s attention when they’re searching on Google. What should he do to generate the most clicks?

  • Put special characters in the ad headline
  • Put the ad headline in all capital letters
  • Include his keywords in the ad text
  • Include his business address in the ad text

The correct answer is:

  • Include his keywords in the ad text

Explanation: Keywords in your ad text show your ad’s relevance to what people want. For example, if you’ve included digital cameras as a keyword, your ad headline could be “Buy Digital Cameras.”

Read more here: https://support.google.com/adwords/answer/1704392?hl=en