During a sales meeting, you use the Google Trends tool to show insights and link back to what the client said about hiring someone to create online campaigns for her toy store website. What is the purpose of doing this?

  • There is no purpose to linking back to what the client said
  • It gives you an advantage in negotiating with the client
  • It shows the client that the solution is customized to her situation
  • To let the client know you are the expert

The Correct Answer is:

  • It shows the client that the solution is customized to her situation