Person A and person B each visit your e-commerce site once. During her visit, Person A buys one of your products. She makes another purchase. Person B buys nothing. What is your e-commerce conversion rate for these two visits?
The Correct Answer is:
Explanation: Transactions in Analytics can be counted multiple times in a session provided each Transaction has a unique transaction ID. This means that users who completed multiple Transactions in a given session will register multiple Transactions in Analytics.
You can read more here: https://support.google.com/analytics/answer/2679221?hl=en