Person A and person B each visit your e-commerce site once. During her visit, Person A buys one of your products. She makes another purchase. Person B buys nothing. What is your e-commerce conversion rate for these two visits?

  • 200%
  • 33%
  • 50%
  • 0%
  • 100%

The Correct Answer is:

  • 100%

 Explanation: Transactions in Analytics can be counted multiple times in a session provided each Transaction has a unique transaction ID. This means that users who completed multiple Transactions in a given session will register multiple Transactions in Analytics.

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