Category: Hubspot Inbound Certification

Thank you pages are useful for each of these reasons EXCEPT: Move leads further into the buyer’s journey Close leads as customers Extend your social media reach Provide additional content to a lead correct answer: Close leads as...

A landing page headline should always contain which of the following: The word “download” When the offer will be delivered The type of offer A testimonial describing the benefit of the offer correct answer: The type of...

The primary purpose of a call-to-action is to convert leads into customers. True False Correct answer: False

If you wanted to promote a travel consultation offer on a blog post, where should the CTA be placed? End of the first paragraph End of the blog post Top of the blog page All of the above correct answer: End of the blog...

According to the Inbound Methodology, in which stage do visitors become leads? Attract Stage Convert Stage Close Stage Delight Stage correct answer: Convert Stage

When calculating social media ROI, what four types of metrics should you pay attention to depending on your goals? Click-through rate, average timing, engagement rate, and website visits Facebook likes, Twitter followers,...

How is social media used in the attract phase of the Inbound Methodology? Social media is not used in the attract phase. To publish content that will increase your exposure. To promote content that will convert leads. To analyze...

What can analyzing the most popular posts by promotional channel tell you? Which authors are promoting the content on their personal social media accounts Which channels are giving you the greatest reach for your posts Which...

What is the long-tail keyword in the title “An Easy Guide to Training Your Cat”? Guide to Training Cat Training Guide Cat Training Easy Cat Training Guide correct answer: Easy Cat Training...

You read through a blog post from a coworker that’s about two different topics. Is this good or bad? Bad – pick just one topic per post to make it clear for readers and search engines Good – the more topics that one post can...

Fill in the blank: Promoting your content offers on your blog can help you____ Increase traffic to your blog Gain social shares Promote your blog posts Generate new leads correct answer: Generate new...

You perform an audit of all of your website content (content offers, website pages, and blog posts) and realize you don’t have much content that would fit into the consideration stage of the Buyer’s Journey. You decide to create...