Category: Google Video Advertising

Which is true when creating a targeting group for a video campaign? A) You can see estimates for views and average cost-per-view (CPV) values B) All of the listed answers are correct C) You can customize bids per TrueView ad...

TrueView Video Discovery ads run on which YouTube pages? A) Search only B) Home, watch and search C) Home, watch, and subscriptions D) Watch only The correct answer is: B) Home, watch and search Explanation: In-display ads...

Call-to-action (CTA) overlays are compatible with: A) TrueView in-stream ads only B) TrueView in-display ads only C) TrueView in-display ads that are at least 30 seconds long D) any TrueView ad format The correct answer is: D)...

True or False: TrueView in-stream ads and TrueView in-display ads can be in the same AdWords for the video campaign. A) False B) True The correct answer is: B) True Explanation: Yes, both formats can be in same campaign but in...

An advertiser can: A) remarket video ads from the Google Search Network on the Google Display Network B) target viewers who are watching competitors’ ads on YouTube C) optimize remarketing by raising bids on topics or channels...

What’s needed for an advertiser to set up a video ad campaign? A) A budget for creating professional video ads B) A conversion rate of at least 5% on the Google Search Network C) A YouTube video D) A base AdWords budget in...

With TrueView Video Discovery ads, advertisers can target: A) The Google Display Network (GDN). B) YouTube and the Google Display Network (GDN). C) All of the listed answers are incorrect. D) YouTube. The correct answer is: B)...

True or False: Advertisers can use call-to-action overlays (CTAs) for free. A) False B) True The correct answer is: B) True Explanation: Using CTA is absolutely free. But if someone clicks on the call-to-action overlay, the...

What are best practices for creating a TrueView in-stream ad? A) All of the listed answers are correct B) Provide clear next steps so customers can take action C) Deliver the most important message early in the video D) All a...

What does average view frequency measure? A) All of the listed answers are incorrect B) The average number of times people have viewed the ad C) The average number of channel views D) The average view rate for the ad The correct...

With YouTube Analytics, you can track metrics on: A) YouTube session length B) cost-per-channel visit C) playback locations D) TrueView ad skip rates The correct answer is: C) playback locations Explanation: The Playback...

What’s the view rate of an AdWords campaign that shows 10,000 impressions, 900 views, and 300 clicks? A) 0.2 B) 0.11 C) 0.09 D) 0.02 The correct answer is: C) 0.09 Explanation: View rate shows you the number of views or...