Category: Google Display Advertising

For an advertiser-focused on branding, what are the key success metrics? Conversion Rate Clicks and Impressions Cost-per-conversion Reach and Frequency The correct answer is: Reach and Frequency Explanation: If your main goal is...

The question may be asked in two different ways. Please read carefully An advertiser who sells coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, she runs a Placement Performance Report and notices that...

Which bidding option is best suited for an advertiser-focused on branding goals? Effective cost-per-thousand impressions (eCPM) Cost-per-click (CPC) Cost per acquisition (CPA) Viewable cost-per-thousand impressions (vCPM) The...

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her? Add a location extension to her ad Advertise on the Search network...

An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the...

Dynamic remarketing lets an advertiser: Show prior visitors to his site ads that are based on products or services they saw on the site. Engage visitors to the website by opening a chat session Re-run ad to increase the volume...

An advertiser creates a display ad with the Ad gallery. The ad does not show properly for all of the sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes...

A Ready Lightbox Ad can contain: a video and images adult-oriented content a 3-D game just text with no image The correct answer is: a video and images Explanation: Ready Lightbox ads are responsive ads available from a...

When creating a display ad, Ad gallery lets you: automatically create a display ad from existing ad text extend a Display campaign’s reach to Google search partners choose from existing design templates automatically adjust...

A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use: Ad Scheduling cost-per-day (CPD) Target CPA Bidding...

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type of targeting would you recommend? Demographic targeting A broad affinity audience...

Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign? For each ad group, target groups of placements with similar themes Move automatic and managed placements into separate ad...