Category: Google Analytics

Which of the following represents a macro conversion for an e-commerce site? A completed sale transaction Receiving a product inquiry A click on a “buy” button Collecting a lead All of these are macro conversions for an...

Person A and person B each visit your e-commerce site once. During her visit, Person A buys one of your products. She makes another purchase. Person B buys nothing. What is your e-commerce conversion rate for these two visits?...

Your business objective is to maximize the number of sales through your website. Which of following metrics would most directly help you measure performance against this objective? Pages / Visit Page Value E-commerce conversion...

Which of the following technologies or feature can be used to add data to Google Analytics? Data import, measurement protocol Data import, intelligence Real-time, intelligence Data import, Real-Time The Correct Answer is:  Data...

Digital Analytics is: The analysis of qualitative data from your business A process of continual improvement of the online experience The analysis of quantitative data from your business The analysis of data from your business...

What is the hierarchy of Google Analytics data model? Users>Sessions>Interactions Sessions>Visitors>Interactions Interactions>Users>Sessions Sessions>Users>Interactions The Correct Answer is:  Users>Sessions>Interactions...

Which of the following would be most useful for optimizing landing pages? Pageviews Unique Pageviews Visits Unique Visits Bounce Rate The Correct Answer is:  Bounce Rate  Explanation: Bounce Rate is the percentage of single-page...

Which of the following is not a default medium in Google Analytics? Email Referral All of these are default medium CPC Organic The Correct Answer is:  CPC Email Explanation: There is only 3 default medium in Google Analytics i.e...

When configuring a goal, why it is useful to assign a goal value? To calculate e-commerce metrics To attribute monetary value to non-e-commerce conversions To determine the conversion rate To determine the number of visits to...

Which of the following Adwords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions? Hour of Day Destination URLs Adwords Keywords Placements Campaigns...

A macro conversion: Occurs when someone completes an action that’s important to your business Is a large revenue sales that are directly attributable to a display campaign Always occurs prior to a micro-conversion Is your...

You want to be notified whenever weekly revenue for your “spring sale” campaign increases or decrease by 10%. Which of the following would be most useful? Secondary Dimensions Real-Time Intelligence Alert Annotations The Correct...