Category: Google Ads Search Exams

A standard AdWords text ad is made up of: a display URL and description text a headline, image, and description text a headline and description text a headline, a display URL, and description text The correct answer is: a...

The purpose of a developer or authentication token is to track: AdWords applications. Application Programming Interface (API) access by application. AdWords usage. Application Programming Interface (API) usage. Correct Answer...

The IP Exclusion tool allows advertisers to: Obtain IP addresses for valuable website visitors. Determine which IP addresses have seen ads. Discover IP addresses of competitors. Prevent specific IP addresses from seeing their...

Exact Match Impression Share metrics: are only available at the account level. summarize impression share statistics for all keywords currently set to exact match. calculate impression share as if all keywords were set to exact...

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to display? camera for use underwater underwater camera case affordable underwater digital camera...

In an AdWords account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase? Billing Summary Change History...

One reason for using Conversion Optimizer is to: • Avoid unprofitable clicks. • Generate more clicks than manual bidding would generate • Dynamically manage ad position • Maximize ad exposure Correct Answer is: • Avoid...

Which best describes the relationship between maximum cost-per-click (CPC) bids and Ad Rank? An increased CPC bid leads directly to a small increase in Ad Rank. CPC bid only affects Ad Rank on the Search Network. An increased...

What information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear? Manual bid changes Historical conversion data Forecast data Test...

A florist is advertising five types of flowers, including red roses. When a user types the phrase “red roses” into Google, the advertiser’s ad is displayed and clicked on. Which landing page is more likely to convert to a sale?...

You can add a “+” modifier in front of the words in a broad match keyword to: specify that someone’s search must include certain words or their close variations indicate that this keyword should be dynamically inserted in your...

A user clicks on an ad promoting a sale on sneakers. Upon clicking, the user is taken to a page that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site....