Category: Google Ads Fundamental

One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? AdWords automatically increases the maximum...

What’s one of the main benefits of using ad extensions? Extensions increase your reach by showing your ad on more advertising networks Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent...

A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about...

An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend? Repeat the keyword as many times as possible in the ad text. Delete the keyword and add the keyword to the...

By monitoring ad campaign performance, an advertiser may obtain the information needed to: create additional AdWords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad...

Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit? “Search Network with Display Select” “Shopping” “Search Network...

Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research? Use frequency capping to limit the number of times men...

Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account? Create multiple campaigns, each with a set of related keywords...

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position? Improve Quality Score and increase cost-per-click (CPC) Decrease cost-per-click (CPC)...

While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: to create a different ad for each keyword to create...

Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy? Use target search page location...

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because of it: measures trends relating to the search terms people have used before seeing your ad focuses on getting customers to...