Category: FB Advertising Core Competencies

What opportunity has the trend towards individuals viewing TV whilst simultaneously using multiple devices enabled? The split testing of campaigns Users to interact with brands that advertise on the TV on their device More...

What are TWO targeting options that restrict the types of products and services that can be marketed? A. Age B. Gender C. Multicultural affinity D. Location correct answer: (A) Age (C) Multicultural affinity Explanation and...

You work for a mobile game development company. What TWO targeting types may help you reach your target audience most effectively? A. Regional B. Demographic C. Mobile device user D. Digital activity correct answer: (A)....

At what stage of the ad creation process can advertisers set targeting options? A. Ad account level B. Campaign level C. Ad set level D. Ad level correct answer: C. Ad set level Explanation and source: You can create, modify, or...

Which is true of a Lookalike Audience created with an Audience Size of 2? A. There will be significant overlap between the seed and the Lookalike. B. There may not be substantial overlap between the seed and the Lookalike. C. It...

Which of the following can be used as seed audiences? (Choose two.) A. A page B. A core audience C. A custom audience D. An audience segment Correct nswers: A page A custom audience Explanation and source: You can seed a...

What is a primary use case for Lookalike Audiences? A. To maximize the reach and relevance of targeting ads to Facebook audiences B. To help marketers target ad delivery to people similar to ones they already know C. To...

You can create a seed audience using data from: A Custom Audience: Create a Custom Audience from your data to build a Lookalike Audience that resembles your existing customers and clients. A website: Facebook pixel helps...

Facebook Seed audiences must contain at least how many people? Seed audiences must contain minimum of 100 people from a single country, and ideally between 1,000 and 50,000. The more people in your source audience, the more...

Types of Facebook Lookalike Audiences. A variety of specialized Lookalike Audiences focus on helping marketers accomplish different marketing goals. Value-based Lookalikes: Include a customer value file when creating a Custom...

Which is the Default Facebook Targeting Option? A. Core Audiences B. Custom Audiences C. Lookalike Audiences D. Broad Audiences correct answer: A. Core Audiences explanation: The default Facebook ad targeting option is Core...