Category: DoubleClick Search Basics

What information can a Floodlight tag track using custom variables? Promo codes Email addresses IP addresses Customer’s full name Correct answer is: Promo codes

You’re looking to examine performance by device type to compare conversions between desktop, mobile, and tablet. How would you view this information in the performance dashboard? Change the date range to focus on dates that...

Miranda is running a search campaign on multiple engines. The campaign includes over a thousand keywords and frequently runs seasonal promotions. What can she do to simplify her tasks while still meeting her goals? Take...

What would you do first to report on data for your “thank you page” Floodlight activity? Enable support for Google Analytics Create a Floodlight activity group Create a Floodlight activity column Add an attribution model Correct...