Category: Bing Certification Exam

How do incremental bids affect the display of your ad? They trigger the display of your ad when terms in your keyword appear in any order in the search query. They cause a word or phrase to be inserted at display time into the...

Before you create product ads in a shopping campaign, you must first do what? Create a Product Catalog Claim your domain name and verify your URL Import your Excel file Export your CSV file correct answer: Claim your domain name...

What happens if your account reaches its credit limit? Your account credit limit will increase. Your alternative payment method will be charged instead. Your account is put hold with campaigns paused until outstanding invoices...

You want to run your report on a regular basis. Which option gives you this capability? Impression column Campaign Analytics report type Limit your report results to specific accounts Schedule this report to run automatically...

What needs to happen before you import your custom audiences into Bing Ads for search remarketing? You must first click on the Audiences tab. You must decide between Bid only or Target and bid in settings. Your data management...

When you target by time of day, which time zone does Bing Ads use? The distribution channel. The searcher’s location, based on IP lookup. The language in which the ad is written. The address provided at registration. correct...

Keywords can be analyzed by what factors? Traffic Keyword Categories Age Group and Gender Keyword performance All of the above correct answer: All of the above

What Bing Ads feature allows you to specify how closely a customer’s search query must match your keyword before your ad is displayed: Website exclusions Keyword match types Targeting Incremental bidding correct answer: Keyword...

What are the benefits of having an upgraded URL? They separate the landing page URL from the tracking or URL parameters. Your ad doesn’t have to go through another editorial review. The character limits are increased. You can...

Which feature should you use to create a custom filter that shows items with different attributes? Advanced search Find and replace Match types None of the above correct answer: Advanced...

When you use any dynamic text, such as {keyword}, you must make sure you don’t end up with ads that exceed the following character limits: Ad titles: 50 characters & Ad text: 35 characters Ad titles: 60 characters & Ad...

Which of the following audiences can you define with remarketing lists? Home page visitors Added item to shopping cart Visited a form page All of the above correct answer: All of the...