By default, which of these traffic source dimensions does Google Analytics capture for each user that visits your website?

  • Source and Medium
  • Campaign and Ad Content
  • Campaign and Medium
  • Source, Medium, Campaign, and Ad Content

The correct answer is:

  • Source and Medium

Explanation: Source/Medium is a dimension that combines the dimensions of Source and Medium. Examples of Source/Medium include google/organic, example.com/referral, and newsletter9-2014/email.