Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?

  • Lots of his site visitors are signing up for his baseball trivia newsletter
  • Lots of his site visitors are 49ers fans
  • Most of his customers are watching a ballgame when they visit his site
  • Most people clicking on his ad already own at least 1 baseball cap

The correct answer is:

  • Lots of his site visitors are signing up for his baseball trivia newsletter

Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

Read more here: https://support.google.com/adwords/answer/1722022?hl=en