Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

  • Google Trends
  • Google Correlate
  • Google Shopping Insights
  • Google Surveys

The correct answer is:

Google Surveys

Explanation:

Use Google Surveys to:

Probe for audience thoughts on existing or past campaigns
Test consumer insights
Uncover customer mindsets
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Course: AdWords Video Certification
Topic: Understand your audience better