An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

  • Users globally are searching Google from mobile phones.
  • Users in Switzerland are searching on Google’s French domain.
  • French users are visiting Switzerland and searching Google.
  • French users were looking at Swiss news sites that show Google display ads.

The correct answer is:

  • Users in Switzerland are searching on Google’s French domain.