According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

  • About 50%
  • About 10%
  • Nearly everyone who’s ready to buy
  • About 20%

The correct answer is:

  • About 50%

Explanation: 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. More than 60% of consumers have used location information in ads. They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on the smartphone.

Read more here: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf