A question that includes factual information based on market research, such as, “Four in five consumers want search ads to be customized to their city or immediate surroundings. How are you approaching your local online opportunity?” is a good example of:

  • how to misinterpret data to persuade the client to buy Google AdWords.
  • a question that will upset the client because the client may feel as though you are questioning their current marketing strategy.
  • demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.
  • a question that the client may not be able to answer, because it is confusing.

The Correct Answer is:

  • demonstrating credibility, while also seeking to understand how the client is currently approaching marketing.

Explanation: You need to demonstrate your credibility because you have a fact that “Four in five consumers want search ads to be customized to their city or immediate surroundings”. You have to observe your customer’s reaction to your marketing campaign and how your message is being perceived.