A person is searching their smartphone for a pizza restaurant around a neighborhood they are visiting for the first time.

  • “Fine Italian dining — click now to make a special evening.”
  • “Free soda with your slice today!”

correct answer:

  • “Free soda with your slice today!”


Searching for pizza on mobile suggests they are looking for a restaurant to go to now — it’s an I-want-to-go micro-moment. If the search were on desktop, it might be more likely to mean they’d be looking for reservations next week.