A meeting with a potential buyer is coming to an end. You suggested new plans, helped them quantify consequences, encouraged them to think through their decision-making processes, and discussed their budget. What should you do next?

  • Ask if they can think of any limitations they should share with their team.
  • Tell them you will send them a recap before your next call, later on.
  • Verbally recap your understanding to your potential buyer. This helps them realize you fully understand their context.
  • All requisite information has been shared. You respect their time and finish the call.

correct answer:

  • Verbally recap your understanding to your potential buyer. This helps them realize you fully understand their context.