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In one of my previous tutorials i discussed about the importance of profile description in getting more sales on fiverr. After sharing the tips in some popular forums, i took a step forward to prepare some profile descriptions for those in the writing and proofreading niche, because they are some of the people that needed good and error-free profile description.

If you’re one of the people who contacted me for help and profile review, you’ll notice that i emphasize strongly on profile description, gig title and description. Although, many of you might have purchased different materials on how to make money on Fiverr, however, not so many materials out there can teach you how to write gig description that converts to sales just like sharing freebies.

Today, i will teach you how to write gig description that will capture the attention of prospects and prompt them to either place order or contact you to learn more about your services.

Before i go into the nitty gritty, i will quickly explain what gig description is all about. I’m pretty sure that after reading this short guide, you’ll understand why you’re not making sales, and why so many people miss the road.

What is gig description?

If i asked you to tell me what a gig description is, you’ll likely tell me that gig description is the long text that explains your service and provide more information for prospective buyers. Well, that’s not a bad answer. However, you need to understand something important about gig description.

  1. It tells the prospects what the gig is all about.
  2. It tells the prospects your scope of delivering the order, and
  3. The benefits that you offer to your clients.

Considering these three important things, you then need to think about how you’ve been writing your gig description, and see if it addresses the points highlighted above.

As you already know, gig description is not about writing stories. It should be brief and straightforward. A gig description with bulleted points usually capture more attention than those with bulky sentences.

Of course, the reason is pretty simple, as we already know that most people prefer to read the points than the whole text.

What you should not add to your gig description
Let me quickly mention some of the things you shouldn’t bother to add to your gig description.

    1. Don’t tell story about the service itself. Let me explain this a little bit. Let’s say your gig is about logo design, the gig description should not talk about the usage of logo. WHY? The reason is because those who needed logo design already know what they wanted to use it for.
    2. Don’t mention anything negative. Simple! Don’t mention anything that can put the client in problem or that can encourage him to do more research after purchasing the gig. Example of such things include mentioning the name of software that you use in delivering your gig.
    3. Don’t tell the history of logo design. Some of you like to write story. You don’t really need it for your gig. Telling story about how your services emerge and what it was used for is a big “shit”.

Now that you know what you shouldn’t include in your gig description, let me go straight and talk about how to write a better description that can help you get more sales without doing anything special. Yes, you don’t really need any external promotion to get the sales coming. All that is required is for you to do the right things and make some smart moves.

  1. Focus on the gig title

Basically, the gig description is the long text that tells more about the title itself. For instance, if your gig title says “I will write 300 words blog content”, the description should do well to justify the title. It should make it clear to the prospective buyers that the writing service is about blog content, and not more than 300 words. Instead of telling stories about what blog content is, save your time and utilize the limited word count to provide more information about the gig title.

Here’s an example…

Thanks for visiting my gig page. This gig is exclusively for blog content writing. With this unique service, i offer to give you the best of content writing that will boost your business reputation and makes you authority in…

Don’t copy this. It’s for sample ONLY!

Try as much as possible to be creative, and write something that can encourage the viewers to become your buyers. You don’t really need to copy anyone’s description. I know a couple of self-acclaimed gurus that instruct their students to go look for great sellers and copy their gig description word for word. If you’re reasonable, you should know that such mentor is not helping you at all.

  1. Talk about your scope

There are thousands of skillful writers on Fiverr. Many of those writers have degrees related to communication. So, competing with those writers could be very tough. In other to make your service unique and attractive, try to highlight some of your scope. I do not ask you to tell them 

rubbish. Don’t start telling them you use microsoft office effectively. NO! Below is an example of how to highlight your work scope.

Example for article writing…

My scope of work is pretty simple and transparent…

  • I study the topic and conduct proper research
  • I get relevant information and tips from reputable materials.
  • Manual writing using my own style
  • Proofing and checking for uniqueness, and
  • Delivering of finished and original copy to you.

DO NOT COPY THIS

With this highlight, buyers will trust you more because you’ve let them know your scope and how you’ll help them write 100% unique article.

The example is for article writing, however you can apply the method to pretty much all niches.

  1. Highlight some points

Did you know that most of the Fiverr buyers look at different gigs before buying choosing a particular seller? Yes, they do. I also do the same thing before choosing a person to work with me. One of the major distractions we usually face while conducting research is having to read bulky texts with no clear values.

Instead of writing that long text, try to highlight some points that can easily capture the attention of the would-be buyers.

Now, let me use backlink service as an example.

If i wanted to highlight some points in my backlink gig, i will simply highlight something similar to the one below…

“I have some amazing offer for you at no extra cost”

  • 2 authority links in wikipedia (absolutely free)
  • 1 comment backlink on forbes (no added cost)
  • 20 backlink in top forums
  • 5 Goolge plus backlink.

With this highlighted features, most viewers will definitely read your description to the bottom. And trust me, they will eventually become your clients.
NOTE! I do not offer backlink service, and i do not encourage you to add what you can’t deliver to your gig.

  1. Clearly differentiate your service from the hundreds of gibberish services

Did you know that many sellers offer the same services without any distinguishable features? Letting viewers know your unique features is really awesome. Trust me, everyone has some unique feature that can differentiate them from others. If you can discover yours, you can be very sure that viewers would want to hire you.

Let me use social media promotion as an example…

What makes this gig entirely unique?

  • All updates would be monitored for 3 days.
  • Your promotion will be published in groups i admin, so no deletion.
  • Update will be pinned to the top of every group for 2 hours
  • Your ad will be published in stages to avoid marking it as spam

As usual, do not copy

This is a mere example off from my head. I don’t expect anyone to copy this. In fact, the examples are really difficult to achieve. However, if you mistakenly copy them, you might end up getting negative reviews if you can’t fulfill the promises.

  1. Assurance

Everyone likes it when the guarantee is sure. Yes, i do. If you guarantee that you’ll deliver just as promised, you’ll likely get more clients without hustle. However, do not guarantee what you cannot fulfil. If you promise to buy flight ticket for your clients for $5, make sure you can do it.

Here’s an example…

“WAIT! You’re 100% covered by my satisfaction/refund policy”

  • Request for modification at no additional cost OR
  • Ask for a complete refund.

These are ways of telling viewers that you’re not after the money alone, but offer to deliver quality service that will help their business grow.

  1. Additional values and Call to action

The last thing you can’t afford to miss is adding a strong call to action to your gig description. I know you know about it, and you might be doing it already. However, your call to action should not be too rude. It must be modest.

Here’s an example for you…

You’ve seen the scope, the benefits, our great offers and the uniqueness. Now, we want you to have a taste of our quality services at no extra cost. Don’t break your card looking for express delivery. We promise to give you priority support and premium delivery within the next 12 hours.

No need to wait too long. Kindly place your order and submit the requirements.

  1. Limitation and T&C

Some gigs have limitations and/or terms and conditions. If your gig is one of such gigs, make sure you add your T&C at the very end of your description. This is important because some buyers can be troublesome. Having the limitations at the bottom is one of the ways to know if buyers actually read the description or not.

Here’s an example of T&C and/or Limitations for web development gig.

Before you order, please understand that this gig does not include:

  • Domain name registration
  • No email configuration
  • No consultation
  • No migration from one hosting to another hosting account
  • No backlink or content upload.

IMPORTANT! this gig may require that you provide access to your CPanel so that we can install the latest script or upload some important files. However, you’ll be aware of everything that i do in your account.

Thanks for your understanding.

Now let me combine all the samples and see how the description will look. Of course, this is not for use in any niche. As you already know, the samples are for different niches.

The samples combined.

Thanks for visiting my gig page. This gig is exclusively for blog content writing. With this unique service, i offer to give you the best of content writing that will boost your business reputation and makes you authority in…

My scope of work is pretty simple and transparent…

  • I study the topic and conduct proper research
  • I get relevant information and tips from reputable materials.
  • Manual writing using my own style
  • Proofing and checking for uniqueness, and
  • Delivering of finished and original copy to you

“I have some amazing offer for you at no extra cost”

  • 2 authority links in wikipedia (absolutely free)
  • 1 comment backlink on forbes (no added cost)
  • 20 backlink in top forums
  • 5 Goolge plus backlink.

What makes this gig entirely unique?

  • All updates would be monitored for 3 days.
  • Your promotion will be published in groups i admin, so no deletion.
  • Update will be pinned to the top of every group for 2 hours
  • Your ad will be published in stages to avoid marking it as spam

“WAIT! You’re 100% covered by my satisfaction/refund policy”

  • Request for modification at no additional cost OR
  • Ask for a complete refund.

You’ve seen the scope, the benefits, our great offers and the uniqueness. Now, we want you to have a taste of our quality services at no extra cost. Don’t break your card looking for express delivery. We promise to give you priority support and premium delivery within the next 12 hours.

No need to wait too long. Kindly place your order and submit the requirements.

Before you order, please understand that this gig does not include:

  • Domain name registration
  • No email configuration
  • No consultation
  • No migration from one hosting to another hosting account
  • No backlink or content upload.

IMPORTANT! this gig may require that you provide access to your CPanel so that we can install the latest script or upload some important files. However, you’ll be aware of everything that i do in your account.

Thanks for your understanding.

FINAL NOTE

As you can see, the description is different from the bulky text common in many gigs. This type of description makes it easy for viewers to read.

I hope you’ll be able to write a better gig description that can convert more viewers to clients for you.

All the best,

Ojasweb Digital Solution.
For help and consultation, contact us on WhatsApp at 2348060380375.

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