Research shows that more than 50% of people who search for a product on their smartphone visit a business within a day. Based on this data and your client’s goal of driving in-store sales. Increase the mobile and location bid adjustments and make additional adjustments based on performance to optimize the company’s Shopping campaign
Explanation: Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.
Read more here: https://support.google.com/adwords/answer/2732132