Category: Google Mobile Advertising

Which of the following is NOT true about an app URL scheme? A) Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme B) Schemes are automatically set up when you create your app C) The...

Select the one way NOT to track app conversions. A) Using Codeless Android Install tracking B) Integrate the Google SDK in your app C) Using an app analytics provider for your AdWords campaigns D) Add a javascript snippet to...

AdWords cross-device conversions don’t: track from mobile to desktop conversions; they only track desktop to mobile conversions help advertisers understand the device that received the last ad click before the conversion help...

50% of purchase-related conversions happened within ______ of the mobile searches that initiated them. A) three hours B) two hours C) one hour D) half-an-hour The correct answer is: C) one hour Read more...

The Mobile App Acquisition reports provide data for which of the following? How many times your mobile apps was installed and opened. How users spend time outside of your app The type of targeting that has the lowest...

App remarketing allows you to target people who: A) Have used your app before B) Have searched for your app C) All of the listed answers are incorrect D) Have searched for apps similar to yours The correct answer is: A) Have...

iOS app conversion tracking cannot be set up using: A) Server-to-server (S2S) B) Codeless conversion tracking C) Install confirmation feedback D) SDK The correct answer is: B) Codeless conversion tracking Explanation: iOS app...

If your campaign is running on the Display Network, your ads: A) Are automatically eligible to show in mobile apps B) Will only show on mobile apps that you select C) Are not eligible to show in mobile apps D) Are only eligible...

An app advertiser would want to use a third-party tracking company to: A) To have a single SDK to add to your app instead of one from each ad network B) To have more control when communicating with each ad network C) To see...

The codeless conversion tracking solution is usually recommended for app downloads on Android OS over SDK or server to server solution when speed and ease of implementation is a priority. A) False B) True The correct answer is:...

Which of the following is a way for an advertiser to monetize their app? A) Charging for app downloads from the Apple iTunes or Google Play store B) All of the listed answers are correct C) In-app purchases D) In-app ads The...

You can use a mobile-specific display URL to: A) Show consumers that you are a large brand B) Differentiate yourself from other advertisers C) Indicate that you have a mobile-friendly landing page D) Effectively track...