Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

  • A) Leave all unique product identifiers blank
  • B) Add ‘unique’ to the ‘brand’ attribute
  • C) Use the exemption attribute ‘identifier exists’
  • D) Include the word “antique” in the titles of all products

The correct answer is:

  • C) Use the exemption attribute ‘identifier exists’

Explanation: In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.

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